I was reading about Google Offers. Currently in Beta and only in Portland, Google Offers aims to present localized coupons to it’s juggernaut mailing list. In my opinion Groupon was a bit too late marketing and expanding to be large enough to defend against imitators. First Living Social comes online and now Google. Unlike Twitter who expanded and grew almost overnight, Groupon has been slow to gain adoption. While they do offer amazing service to customers their business model is not unique enough to change the game.
Read the article “Watch out Groupon, here comes Google Offers” for more info.