Did you ever want to experience a hallucination? Recently, Disney debuted an interactive billboard, similar to those found in the Netherlands, that use bystanders as part of a prerecorded video advertisement.
“This week, we’re not only shared some special moments from inside the parks but also a few from New York City. In case you missed it, hundreds of people joined in the fun on Times Square as we launched our first ever augmented reality event. Take a look.”
They call it “Augmented Reality,” I call it MAGIC!
I thought I might share this unique use of interactive advertisement. Enjoy.